Amazon PPC Dayparting: What is it and How does it Work?

June 26, 2024

If you’re an Amazon seller, you might not yet know about a strategy that could really improve your ad performance - Amazon PPC dayparting. It's not as complex as it might sound, and it could make a big difference to your advertising results. Let’s take a closer look at what it is, and what it entails. 

What is Amazon PPC Dayparting?

Amazon PPC dayparting is simply the practice of scheduling your ads to run at specific times of the day or days of the week. Instead of having your ads run constantly, you choose when they appear based on when your target audience is most likely to be shopping.

How Does Amazon PPC Dayparting Work?

It's pretty straightforward -you analyse when your products tend to sell best, then adjust your advertising efforts to focus on those times. For example, if you notice that your products sell well on Friday evenings, you might increase your ad spend during that time.

This isn't just about showing your ads more often - it's about showing them at the right times, and it's actually one of the best strategies for boosting Amazon store traffic.

Benefits of Amazon PPC Dayparting

Increased Relevance

By showing your ads when people are more likely to be shopping, you increase the chances of your ads being noticed and clicked on.

Improved ROI

Dayparting allows you to spend more on advertising when it's likely to be most effective, and less when it's not, and this can lead to a better return on your advertising investment.

Better Budget Allocation

By focusing your ad spend on the most effective times, you avoid wasting money on ads when your target audience is less likely to be shopping.

Strategies for Effective Amazon PPC Dayparting

Data Analysis

Take a close look at your sales data to identify patterns. When do your products sell best? This information is key for your dayparting strategy, but make sure to take some time to gather data, and don’t base it off just one weekend or day. Make sure there aren’t other variables that could explain a boost in sales, either, such as Prime days or holidays.

Testing and Optimisation

Don't be afraid to try different approaches - test various timings and see what works best for your products.

Customised Scheduling

Remember that different products might sell better at different times, so create custom schedules for each of your products or product categories.

Implementing Amazon PPC Dayparting

It's important to note that Amazon doesn't offer dayparting directly in Seller Central. However, there are third-party tools available that can help you implement this strategy.

As a UK PPC agency for Amazon, we at AMZPPC are familiar with these tools, and can help sellers like you implement strategies like dayparting to optimise your advertising efforts and increase your bottom line.

Best Practices

Analyse Historical Data

Before you start, take a good look at your past performance; identify when your ads have performed best and when sales have been highest.

Regularly Monitor Performance

Keep track of how your dayparting strategy is performing - the online marketplace changes quickly, so what works now might need adjusting in the future.

Test and Iterate

As mentioned above, don't be afraid to experiment. Keep what works and change what doesn't, and continuously refine your strategy based on the results you see.

Stay Flexible and Adaptive

As we already know, remember that the e-commerce landscape is always changing and shifting, and is as competitive in 2024 as it’s ever been. With that in mind, be prepared to adapt your dayparting strategy as consumer behaviors shift.

The Bottom Line

And there you have it - that's Amazon PPC dayparting in a nutshell! If we put it simply, it's all about showing your ads at the most effective times when most of your target customers are online. So with some careful planning and strategic thinking, you could see a significant improvement in your ad performance.

If this all seems a bit daunting, don't worry. That's what we're here for. As a leading PPC agency for Amazon, we specialise in these kinds of strategies, and know exactly how to get your products in front of your dream customers. So why not let us help you navigate the complexities of Amazon advertising?

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