Noxgear – Scaling Profit with Precision on Amazon
Overview
Noxgear was already an established player on Amazon when they partnered with us. Their mission was clear: profitable growth, not just scale. With high product margins, they had the flexibility to invest in ad spend where it mattered most — but still demanded strong returns on every dollar.
In 2024, we helped Noxgear generate over $5.5 million in revenue, representing a +40% year-over-year increase, all while maintaining a 13.5% average TACoS. This was a year built on forward-thinking ad strategy, conversion-led growth, and well-timed investment.
📊 Year-over-Year Performance
(Strategic ramp-up)
Our increased TACoS in 2024 wasn’t a mistake — it was part of a planned effort to scale visibility and organic ranking before Q4.
💰 Profit Comparison (Assuming 40% Margin)
➡️ YoY Profit Increase: $147,283 (+11.2%)
Even with heavier ad investment, profits grew meaningfully thanks to a solid margin structure and well-timed scaling decisions.
🚀 What We Did
✅ 1. Profit First, Always
Noxgear’s high margins allowed us to invest more heavily where it mattered — and we did, carefully. Our budget was never about max spend; it was about max return per dollar.
✅ 2. Q3 Spend to Win Q4
We didn’t wait for Black Friday — we built momentum in Q3:
- September 2024: $402K sales at 16.0% TACoS
- October 2024: $609K sales at 14.0% TACoS
This pushed us up the rankings, priming us for massive Q4 organic volume.
✅ 3. Prime Day: A Learning Moment
A too-conservative Prime Day strategy temporarily dropped BSR. This highlighted that short-term throttling can have longer-term ranking costs, especially during peak attention periods.
📈 Monthly Performance
📈 Monthly Performance Highlights (2024)
| Month | Sales | TACoS |
|---|---|---|
| Jan 2024 | $322,441 | 12.5% |
| Feb 2024 | $271,413 | 15.3% |
| Mar 2024 | $258,600 | 15.1% |
| Apr 2024 | $242,639 | 13.9% |
| May 2024 | $234,837 | Add these to your CMS or Webflow lightbox for visual credibility and progression. ✅ Final WordNoxgear’s journey was never about chasing the biggest numbers — it was about scaling with purpose and profitability. With smart pacing, margin-based flexibility, and a willingness to spend at the right moments, we helped them add $1.6M in revenue and over $147K in additional profit YoY. This is how you scale profit-first — without losing momentum. Related WorkAll WorkReady to talkAMZPPC LTD is an an agency providing growth marketing for Amazon based in the UK .svg){kind=small}
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